fashion line of the day #8

"telephone, telegraph, tell a woman."
~ estee lauder
the conference i attended for work this week - the word of mouth supergenius conference - was based on building creative grassroots campaigns, so although i knew i'd learn more about social media and other ways to enhance my clients and my own blog, finding actual fashion content was unexpected.

...which is why i jumped on the afternoon session run by marisa thalberg from estee lauder companies. she mentioned this inspiring quote by ms. lauder herself, who thalberg called the first word of mouth marketer.

just tell a woman and you know it'll get around. i love it.

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