8.21.2009

cityplace gets fruity: apricot lane now open

cityplace has gotten a little fruity for fashion since new retailer apricot lane opened its largest store to date in its 6,000-square-foot space across from the plaza this week. the shop will hold its grand opening event this weekend, with special discounts throughout the store and complimentary food and beverages for customers all day saturday and sunday.

if you're not familiar with apricot lane, don't worry, you will be soon. it was named one of nine "hottest retailers" in 2008 by the international council of shopping centers (icsc), and one of entrepreneur magazine's top 500 franchises.


the store is filled with edgy and earthy apparel and accessories from miss me couture, pink polka dot, signorelli soul revival, salvage and other up-and-coming designers, as well as shoes from naughty monkey and sergio zelcer, but it's the premium denim lines that have me excited. i'm hoping to shop for a new pair from joe's jeans, 7 for all mankind, dylan george or frankie b. soon.

and guys shouldn't feel left out - besides being the first apricot lane location to carry a full selection of shoes, it's also the first to have a section for men's wear.


from the photos i've seen it looks like a great place to shop for gifts too, which is convenient because i have a few friends' birthdays coming up soon...plus the fringed maxi dresses above have me a little excited too (like i need another one!). i'll check it out next week to give you an update!

* chance to win * apricot lane's apparel debuted as part of the silent auction at cityplace uncorked earlier this month, and now you can enter to win some of the pieces at tomorrow night's sparkle party at blue martini...which should be hot for some and tacky for others, but nonetheless a lot of fun!

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