9.01.2009

monday morning quarterback: leona gameday

whether you're a stylish college student looking for something feminine to wear to the game, or an alumna wishing to stand out at the football party back home, leona gameday is here for you.
noticing that many of us girls from the south - florida included - like to dress up for football games, the "southern belle with an edge" designer lauren leonard of the leona collection came up with an idea to get ladies into the spirit of the game. leona recently began offering its 60+ national retailers the option of carrying custom gameday dresses made in their choice of school colors, in addition to the ready-to-wear collections they already carry. average retail price points for leona gameday items are $170 to $265, and totally worth it.


whitney blouse in black crepe de chine & kitsy skirt in vermillion silk twill
~ perfect outfit for georgia tech & the skirt also works for seminoles, ucf knights
and many those of you in favor of california schools

lauren told me that there are gameday dresses currently designed for shops in tennessee, south carolina, alabama and georgia. there aren't any in the works for our florida schools just yet, but since one of my favorite boutiques in my old stomping ground of tallahassee - fancy pants - carries the leona line, you know i'm pushing for some florida state fashions.

just because leona might not yet carry dresses specific to your school, there's no reason to fret. leonacollection.com and many of the label's retailers carry other southern-inspired, ready-to-wear pieces that are fun to pair together to create your own gameday outfit. try the jonnie blouse in ivory silk with the fabulous sloan pocket skirt in gold silk shantung (i need to have this!) from the new fall collection if you're a seminole like me, or keep cool in the sarah short dress in berry print silk from the spring line if you're an unfortunate (but at least stylish!) gator like my sister.

kate blouse in lipstick silk shantung
~ a good match for bama and georgia fans. also comes in a glistening gold.

trust me, you defnitely want to sport leona. you might just catch the eye of that sigma chi you've been checking out since last year's tailgates...

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